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Franchise India Launches Modern Retail Services Platform - "Franchise India Solutions"



Posted On : 2013-01-16 10:36:44( TIMEZONE : IST )

Franchise India Launches Modern Retail Services Platform - "Franchise India Solutions"

Franchise India Brands Ltd. has launched Franchise India Solutions - a platform offering Modern Retail Services to market any brand across different offline and online retail channels through strategic development. The platform enables any retail brand to aggressively penetrate into the Indian market by extending strategic associations with prospective multi-brand retail stores, M&As, JVs etc. and by offering consultancy based on Marketing strategies, Production Distribution, Funds etc.

India's retail market is expected to cross US$1.3 trillion by 2020 with the current market size estimated at US$ 500 billion. This translates to an additional US$ 800 billion in the next eight years. According to Mr. Gaurav Marya, President Franchise India, "Modern retail with penetration of only 5% will grow by about 6 times from the current US$27 billion to US$160 billion by 2020. Digital channels which are a minuscule percentage of modern retail today, will increase to 6 - 8 % of total modern retail amounting to about US$13.3 billion - US$17.6 billion by 2020. With Franchise India Solutions, we aim at taking the Retail Industry to the next level, as we see tremendous opportunity in the market remaining unexplored."

Unlike conventional retail, Franchise India Solutions ensures higher profitability to brands by launching product consulting in strategically important retail chains, and by placing products at high visibility areas through organized ways, consulting modern product selling and distribution methods. This programme supports greater penetration and reach. The platform is compliant to international quality standards by offering well advanced retail solutions and also offers integration with global supply chains.

According to Mr. Marya, "Apparel Segments hold maximum share in the market with 35% derived from high profit margins and easy supply chain. Apparels is followed by FMCG which is 2nd highest with 30%. However, we are planning to explore myriad products and service industries including Media & Entertainment, FMCG, Real Estate, Pharmaceuticals, F&B, Hospitality etc. With Franchise India Solutions in place, we aim at revolutionizing the overall space by bringing forth new developments."

With FDI's new policy which makes it mandatory for companies to have 30% outsourcing from the Small Medium Enterprises (SMEs), regional players become the popular choice. For the similar reason Franchise India Solutions is targeting the Regional players in the market with Presence in 231+ cities across India, 150,000+ Registered Investors and 11 Zonal Offices.

Source : Equity Bulls

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