Vuclip brings theatrical trailer of Hollywood sci-fi thriller AFTER EARTH on Indian mobiles

Afetr Earth

The official theatrical trailer of Indian-American filmmaker M Night Shyamalan's upcoming Hollywood movie, AFTER EARTH, is finally out on mobile phones in India. Vuclip, the world's largest independent mobile video and media company, won the exclusive first rights on mobile platform for the official theatrical trailer of the Will Smith starrer sci-fi thriller.

The theatrical trailer may be viewed on any internet-enabled mobile phone by clicking on http://m.vuclip.com/w?cid=558424588. Vuclip's proprietary backend technology transcodes the videos in real-time to deliver an optimized viewing experience on more than 5500 types of mobile phones.

Says Nikhil Naik, Director, India Business, Vuclip, "In today's networked age, marketing for movies is increasingly becoming a multi-screen phenomenon. More than 14 million users of Vuclip in India again got the first opportunity to watch the mobile theatrical trailer of AFTER EARTH exclusively on Vuclip. We are excited to see mobile marketing becoming more and more integral even for Hollywood movies in India." Vuclip had earlier done a similar mobile promotion with exclusive first rights for James Bond movie SKYFALL.

Set a thousand years in to the future, the movie features real-life father-son duo, Will Smith and Jaden Smith, as Cypher and Kitai Raige who crash land on planet Earth which has been abandoned by mankind. Papa Smith is injured in the crash and estranged Jaden has to travel alone through this world to survive and try and save his father. Isabelle Fuhrman and Zoe Kravitz will also be seen playing key roles in the movie. The movie is slated for release mid-next year.

Known for his movies with contemporary supernatural plots, Padma Shri recipient M Night Shyamalan has directed highly acclaimed movies such as UNBREAKABLE, THE SIXTH SENSE, SIGNS, THE LAST AIRBENDER, THE VILLAGE and THE HAPPENING.

Source : Equity Bulls

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