Fisher & Paykel Opens its 1st Experience Centre in India

Fisher & Paykel, global leaders in innovative kitchen appliances, brings to India its first Experience Centre. The state of the art Fisher & Paykel showroom was unveiled by the New Zealand High Commissioner, Her Excellency Mrs. Jan Henderson on September 7th. She was accompanied by Andrew Paykel (Chief Operating Officer - Fisher & Paykel International) and Craig Reid (Vice President - Sales and Marketing) and other architects and designers.

Sanjeev Wadhwa, Country Manager said "Fisher & Paykel's First Experience Centre offers a truly hands-on experience with a range of fully live appliances to enable our customers and designer friends to try them out as they would at home. They can experience a favourite recipe cooked with a bespoke cooking programme, get to grips with the varied culinary creations possible with a Fisher & Paykel Companion Products."

Spread over 3000 square feet, the Fisher & Paykel Experience Centre follows in the footsteps of its international counterparts, with state of the art appliances on display, to compliment the technology incorporated. Designed by the Fisher & Paykel industrial designers based out of Auckland, the space ensures homogeneity across the board for a focussed & consistent brand image.

Sanjeev further added, "At the Fisher & Paykel Experience Centre you can meet our team of appliance experts who can help guide you through making the all-important appliance decisions for your new kitchen or living room, in a relaxed and hassle-free environment."

At the launch Andrew Paykel, Chief Operating Officer of Fisher & Paykel's International Business, stated "We are excited to be here in India. Fisher & Paykel, as a brand, believes in the philosophy of human-centred innovative design. This philosophy, combined with India's willingness to embrace new ideas and improve life, indicates a strong future for our brand. We look forward to an enriching association with designers, architects, distributors and of course, customers in India."

Established in 1934, Fisher & Paykel is renowned for its innovative technology, and offers a complete range of built-in kitchen appliances including Ovens, Rangehoods, Hobs, Dishwashers, Coffee Maker, Refrigerators, Washers and Dryers. It has also introduced its world-leading DishDrawer^TM Dishwashers & CoolDrawer^TM refrigerators in to the Indian market. Each designed in ways that make life easy, save time and physical stress with their ergonomic design and special features. Fisher & Paykel launched its India operations early this year, setting the platform for a long-term relationship with the Indian market.

Making their mark in the Indian market, Fisher & Paykel recently roped in popular chef & restaurateur, Ritu Dalmia as the face of its Social Kitchen concept to bring the Social Kitchen to life. This innovative design and food experience takes Fisher & Paykel's theory around the changing dynamics of the home and kitchen and combines it with innovative appliance design and great food to produce a memorable event.

Source : Equity Bulls

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