Best Foods launches Basmati Brown rice, a tasty and nutritious treat

Best Foods Ltd, which is one of fastest growing and amongst the largest rice companies in India has launched finest Basmati Brown rice of unmatched quality sourced straight from the foothills of Himalayas and other prime rice growing areas in India to add an aromatic experience with every spoonful of rice you take.

After aggressive expansion in retail sector, Best Foods has launched a superior quality of Brown rice for the consumers. The health and wellness category is growing at a good pace. Consumers are increasingly becoming health conscious and are looking at options which are nutritious and tasty. The goodness of brown rice is undisputed and increasingly this category is poised to grow as there is enough awareness that has been created about the nutritional aspect of brown rice. Doctors, nutritionists and dieticians are now increasingly recommending brown rice as an excellent source of all-round nutrition. Keeping this mind, Best Foods has introduced new variety of Brown Rice.

Brown rice also known as 'unpolished rice' & is brown in color. It is actually how all rice would look before it goes through the entire process of polishing. Every rice grain has an outer layer of a slightly stiff cover called the 'hull' or husk. Brown Rice is an excellent source of vitamins and minerals, dietary fiber and essential fatty acids. A single cup provides nearly ninety percent of the daily recommended dosage of manganese, which is needed for energy production. It is also an excellent source of (a) selenium, an antioxidant trace mineral linked to immune health and cancer prevention;(b) magnesium, which is necessary for bone health, muscle and nerve cell functioning, food metabolism, and the uptake of calcium and potassium; and (c) silica, an important mineral for bone health and slowing the aging process.

Women who eat whole grains like brown rice tend not to gain weight. Brown rice minimizes colon cancer risk, lowers cholesterol level and provides significant cardiovascular benefits for post-menopausal women. It's a good source of fiber that reduces high cholesterol levels and prevents atherosclerosis and breast cancer. What's more Brown rice can remain in storage for six months under normal conditions.

Speaking at the launch of premium range of Brown rice, Dr. Ritika Samaddar, Chief Nutritionist, Max Healthcare said that, "There are some proven reasons regarding the nutrition benefits of brown rice. The news that brown rice brings positive health benefits is fast spreading and people in many countries have started eating brown rice or at least, a combination of white rice and brown rice. The most important thing about brown rice is that it is rich in fiber which is present in the brown bran layer of the grains. The health benefits of a high fiber diet are being stressed by medical experts and this alone is a very good reason why you should eat brown rice instead of the regular white rice. Eating brown rice increases energy and mental stability, as this whole grain is an incredible source of B-complex vitamins. Both brown and white rice have similar calorie, carbohydrates and protein content but they differ greatly in nutritional content." She further added, "The health benefits of high fiber content foods are numerous. It reduces the possibility of heart diseases, helps avoid abrupt spikes in sugar levels, helps digestion and reduces constipation etc. Some medical tests have indicated that the health benefits of brown rice could include controlling high blood pressure. Besides high fiber content, brown rice also contains other nutrients like, B vitamins, manganese, selenium and iron. By eating brown rice, you will also get the health benefits that such nutrients give the human body."

Source : Equity Bulls

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