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              Reverse Logistics Company Pvt ltd, a provider of comprehensive reverse logistics solutions has entered into an agreement with Philips to handle their reverse backend. This agreement will provide Philips with effective returns good management thereby minimizing losses and addressing profits that were still being lost at every point of the returns process.
Speaking on the tie up, Mr. Hitendra Chaturvedi, Founder & MD, GreenDust said "We are extremely delighted to have partnered with Philips to manage their backend. Customer returns are an inevitable element of any business. Provide a bad returns experience and one undoubtedly reduces the chance of a customer coming back for a repeat purchase. Hence, the real challenge lies in streamlining returns at a proficiency level that allows quick, efficient and cost-effective collection and return of merchandise.RLC through its proprietary technology and domain experience provides real-time tracking of Philips small electronics across India and optimises coordination between manufacturers, retailers, suppliers, and other partners."
Effective RL management provides the manufacturers, distributors and retailers an alternate organized sales channel where they can rest assured that the returned/factory seconds products will not cannibalize their new product sales. Hence, it provides an opportunity to generate additional revenue, differentiate market position and support original product demand.