TripAdvisor Honours Top Businesses in Asia Pacific with 2012 Certificate of Excellence

TripAdvisor®, the world's largest travel site*, today announced that it is awarding highly-rated accommodations, restaurants and attractions with the 2012 Certificate of Excellence Award. The accolade, which honours hospitality excellence, is given only to establishments that consistently achieve outstanding traveller reviews on TripAdvisor, and is extended to qualifying businesses worldwide. Approximately 10 percent of accommodations listed on TripAdvisor receive this prestigious award.

To qualify for the Certificate of Excellence, businesses must maintain an overall rating of four or higher, out of a possible five, as reviewed by travellers on TripAdvisor. Additional criteria include the volume of reviews received within the last 12 months.

"TripAdvisor is pleased to honour exceptional businesses for consistent excellence, as reviewed by travellers on the site," said Christine Petersen, president of TripAdvisor for Business. "The Certificate of Excellence award gives highly-rated establishments around the world the recognition they deserve. From exceptional accommodations in Beijing to remarkable restaurants in Boston, we want to applaud these businesses for offering TripAdvisor travellers a great customer experience."

Certificate of Excellence honourees can showcase their achievements in multiple ways, including prominently displaying their certificate that they will receive in the coming weeks, exhibiting an award widget on their business' website, and celebrating their award with a press release. The array of promotional items can be downloaded through the TripAdvisor Management Centre.

"Starwood Hotels & Resorts are honoured that 109 of our hotels in Asia Pacific have earned the TripAdvisor Certificate of Excellence," said Alison Taylor, Vice President, Sales, Digital Marketing & Revenue Management, Starwood Hotels & Resorts Asia Pacific. "Under the umbrella of nine compelling lifestyle hotel brands, each of our hotels strives to tailor products and services that ensure the most memorable stay experience for our guests. TripAdvisor awards reflect the opinions of those who matter to us most and this demonstrates valuable recognition for our efforts. We would like to thank our guests for their continuous support."

The Certificate of Excellence program does not replace the TripAdvisor Travellers' Choice® Awards but is an extension of TripAdvisor's recognition of highly-rated businesses, as reviewed by travellers on the world's largest travel site.

For more information and materials on the Certificate of Excellence program, please visit the TripAdvisor Management Centre at http://www.tripadvisor.com.au/Owners.

Source : Equity Bulls

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