Chennai, March 24, 2009: Christian Dior launched its newest fragrance 'Escale à Pondichéry' from The Dune Eco Beach Hotel on Saturday 21, 2009. The mega launch coincided with the 3-day celebration of fragrances. Bringing alive the exotic flavours of nature and offering it to the discerning few, 'Escale à Pondichéry' perfectly moulds itself with the ultimate eco tourism destination in India – The Dune Eco beach Hotel.
The new fragrance a tribute to the erstwhile French colony, inspired by the fragrances from Pondicherry and Kerala and initiated by François Demachy, to unravel the exotic fragrances of India, Christian Dior's Cruise Collections, with their chic and casual style, have found their fragrant alter ego. Above all, the spirit of these new fragrances is expressed by the link between the raw materials and the chosen destinations, true sources of inspiration and lands of culture.
"The Dune eco Beach hotel – brings alive the essence of nature in all its offerings and to launch an international fragrance which is inspired by raw nature from its shores only brings home the commitment of The Dune towards nature and eco conservation. This is an inspiration for us to focus more on eco conservation and to offer the very best of nature to our discerning patrons". Said Mr Dimitri Klien, Managing Director, The Dune Eco Beach Hotel.
François Demachy, Perfumer-Creator for Dior, has chosen India and its exceptional ingredients, Jasmine, sandalwood and tea, with its flourishing plantations and varieties on the Indian peninsula. The perfumer has selected a black tea enwrapped in a fresh and light signature that harmonizes with a spirit of happy insouciance.