The performance of the media sector is likely to remain below pre-Covid levels again in Q2FY22. While broadcasters on a depressed base are likely to see sharp ad growth YoY, ad revenues are likely to remain below pre-Covid levels. Multiplexes would have another quarter of washout performance. However, with strong content line up amid festive season and reopening of theatre, Q3 could herald a strong move towards normalisation of operation.
For details, click on the link below: Link to the report