Acrysil Limited, largest manufacturer of "Quartz Kitchen Sinks" in Asia with German Technology, has signed famous Bollywood celebrity 'Vaani Kapoor' for new marketing campaign of its 'Carysil' Brand. Under the 'Carysil' brand, company sells lifestyle kitchen sinks and built-in appliances. The association of Vani Kapoor will help the company to strength its brand position and create a brand recall for lifestyle products among the youth.
Company has always emphasized on the importance of manufacturing high quality new age products which are targeted towards meeting the increasing demand of quality and aesthetics. The marketing campaign will help in brand building and creating recall value for the Carysil products in the domestic market. The Company is also focused on strengthening the distribution channels across India.
With her wide appeal across the youth, Vaani Kapoor's association with Brand 'Carysil' is set to blend perfectly with the ethos of the brand as leader in lifestyle kitchen products.
Commenting on the above, Mr. Chirag Parekh, Chairman & Managing Director, Acrysil Limited said: "We are excited on collaborating with 'Vaani Kapoor' for the marketing campaign of our 'Carysil' Brand. She has a huge fan following and also has an influential presence on social media. She is a very talented actor, and her personality completely resonates with our brand ethos of delivering the best. We believe this association will further deepen the brands connect, increase brand recall, give users a greater sense of purpose and drive greater consumption of Carysil products across the country."
On her association with Brand 'Carysil', Vaani Kapoor, said, "I am truly excited with my association with 'Carysil' brand and looking forward to this collaboration. This association has given me opportunity to reach out to millions of youth and encourage them to go ahead and look at the niche and innovative products offered."
Shares of Acrysil Ltd. was last trading in BSE at Rs. 699.8 as compared to the previous close of Rs. 642.95. The total number of shares traded during the day was 28658 in over 1734 trades.
The stock hit an intraday high of Rs. 707.2 and intraday low of 640. The net turnover during the day was Rs. 19854363.