Mutual Funds Commodities Research Tax Planning IPO Our Team Contact Us  
Stock Report

| More

Shyam Metalics and Energy Ltd signs Salman Khan as Brand Ambassador

Posted On: 2021-09-13 16:31:53 (Time Zone: UTC)

Shyam Metalics And Energy Ltd., an integrated ore-to-metal company present across the steel value chain, has signed leading Bollywood superstar Salman Khan as the brand ambassador for endorsing its S-E-L TMT rebars.

The idea of roping in Salman Khan to promote the TMT business is part of the company's four-fold expansion plan in metal capacity comprising intermediate and final products. It is ramping up capacities across its manufacturing plants (located in Odisha's Sambalpur and West Bengal's Jamuria and Mangalpur) and captive power plants. From the sale of 1.07 lakh tons of Long Steel products in FY 2016-17, it has grown to sell 6.37 lakh tons in FY 2020-21. Post the current brownfield expansion under implementation, it proposes to ramp up this capacity to 20 lakh tons of branded value-added products. Additionally, the company is in the process of commissioning an aluminium foil rolling mill at Pakuria in West Bengal. This expansion plan will help generate more job opportunities across the product value chain.

According to the Joint Managing Director Mr. Sanjay Agarwal, "Our continued focus on making high quality products and ensuring they reach the last mile lets us participate in building a modern India. We believe in manufacturing real steel with real strength and investing in real people. Our Long products (comprising TMT Rebars, Wire Rods and Structural products) are sold under the brand name S-E-L that deliver attributes of Strength, Elasticity and Longevity. These attributes are synonymous with Mr. Salman Khan and makes him a perfect fit for the brand. This association will strengthen our brand recall and position our unique offering, both to our customers and end-users. We believe the key to our brand journey is to stay relevant to the emergent needs of the consumer at every point of the construction journey."

Commenting on this development, Mr. Khan said that he is very happy with the partnership and looking forward to a long and fruitful association. "I have gone through the journey of the company and am excited to be part of the brand building exercise of SEL TMT, with their fast-paced expansion plans and future-ready capabilities" he added.

Recently, the company had a successful IPO in June 2021 with over subscription of 121 times in the retail category. The current Market Capitalization of the company is ~Rs. 10,800 crores, making it among the top 7 steel players in the country in the listed space. The company is amongst the largest producers of Ferro Alloys, one of the leading players in terms of Pellet capacity and the 4th largest player in the Sponge Iron industry. The company primarily produces Intermediate and Long Steel products, such as Iron Pellets, Sponge Iron, Steel Billets, TMT, Structural products, Wire Rods, and Ferro Alloy products.

The company is also very aware of its responsibilities to the society, and has rural community outreach programs in health, education, infrastructure development and social awareness. Free ambulances, new health centres, distribution of medicines and spectacles, computer training centres, cycle distribution, scholarship for students of economically backward sections, women's football academy, socioenvironmental awareness and women empowerment are a few of the initiatives that Shyam Metalics has already been driving and will drive further in the coming days.

Shares of Shyam Metalics and Energy Limited was last trading in BSE at Rs. 413.4 as compared to the previous close of Rs. 407.2. The total number of shares traded during the day was 101631 in over 3532 trades.

The stock hit an intraday high of Rs. 415.15 and intraday low of 405. The net turnover during the day was Rs. 41819253.

Source: Equity Bulls

Click here to send ur comments or to

Other Headlines:

Cyient Joins TM Forum to collaborate with global CSPs to drive digital transformation in the Communications industry

BLS International selected as National Business Correspondent for India's largest bank, State Bank of India

Clean Science and Technology Ltd to acquire immovable property for Rs. 32.01 crores

Godrej Industries Ltd to issue NCDs for Rs. 750 crore

HDFC announces festive home loan offer with rates at 6.70%

Fineotex Products now ECO PASSPORT certified by OEKO-TEX®, audit conducted by Hohenstein, Germany

L&T Hydrocarbon Engineering bags significant orders from GAIL, Air Products Middle East Industrial Gases LLC

Hon'ble High Court of Delhi passes an order in favour of EaseMyTrip regarding unsolicited messages

Sterling and Wilson Solar Limited commissions 66 MWp solar energy project in Jordan

RattanIndia Enterprises appoints Mr. Peeyush Kumar as Head for their Drone business

Glenmark Pharmaceuticals receives ANDA approval for Clindamycin Phosphate Foam, 1%

PDS Multinational Fashions Limited appoints Raamann Ahuja as Group Chief Human Resources Officer

Mr. Sumit Kumar Shaw resigns from Websol Energy System Ltd

K P Energy Ltd receives LOI aggregating Rs. 119.73 crores

Gensol Engineering Ltd acquires 51.68% stake in Solarig Gensol Utilities Pvt Ltd

Action Construction Equipment Ltd fixes floor price for QIP as Rs. 254.55

HCL Technologies to Drive Digital Speed, Transformation for MKS Instruments

Choice International Ltd secures IRDAI nod for stake acquisition

SoftSol India Limited to consider loan of $5 mn to subsidiary

Firstsource awarded IIP 'We invest in people' Gold accreditation for the second time in a row

TCS' Quartz™ Named a Leading Crypto Player in Transaction Banking and Payments by Celent

Ind-Ra revises outlook on IVP Limited

Apollo Tricoat Tubes Ltd board allots 3,04,00,000 bonus equity shares

Indian Sucrose Ltd board approves expansion projects

R & B Denims Limited to participate in Cairo Fashion & Tex Fair, 2021

Zydus Healthcare Limited to sell two brands Mifegest and Cytolog

Websol Energy System Ltd announces resignation of CFO - Mr. Sumit Kumar Shaw

Anupam Finserv Ltd fixes Oct 7, 2021 as record date for stock split

Universal Autofoundry Ltd Board to consider Bonus Issue

APL Apollo Tubes Limited allots 12,48,96,000 bonus equity shares

Union Qualtiy Plastics Ltd announces resignation of Mr. Sandeep Kumar Patnaikuni

Wardwizard Innovations and Mobility Ltd approves rights issue of Rs. 49 crores

Ishan Dyes and Chemicals Ltd board approves allotment of 50 lakh warrants

RPP Infra Projects wins new orders worth INR 157.67 Crores

DJ Media Print & Logistics Limited has been empaneled by LIC of India, Divisional Office, Jabalpur

Big Bloc Construction partners with SCG International Corporation Co. Ltd

Tata Power receives 'Letter of Intent' from MAHAGENCO to supply 250 MW power in Maharashtra

Quess Corp's General Staffing division first in India to cross 250,000 associates

Alkem Laboratories Limited to close operations at Beta Block in Baddi facility

Tata Communications offers pay-as-you-go feature on Ethernet network services in India

VST launches 95 DI Ignito - India's first 9 HP Electric start Power Tiller & widest range of Brush Cutters

Equitas Small Finance Bank successfully facilitates over one million vaccinations in collaboration with the state governments of India

L&T Hydrocarbon Engineering wins significant order from Petronet LNG

Adani Green Energy Limited appoints Mr. Romesh Sobti as additional director

Kotak Mahindra Bank Ltd to invest in KFin Technologies Pvt Ltd

Welspun Corp Limited receives multiple orders aggregating to approx. Rs. 1400 crore

Delta Corp Limited to reopen casinos from Sep 20, 2021

Lupin Ltd gets 7 observations from USFDA for Goa facility

DCM Nouvelle Ltd performs Bhoomi Poojan for new plant at Hisar, Haryana

The Sukhjit Starch and Chemicals Ltd board approves warrants issue at Rs. 300

Website Created & Maintained by : Chennai Scripts
West Mambalam, Chennai - 600 033,
Tamil Nadu, India

disclaimer copyright © 2005 - 2020