Akshaya Tritiya this year is different from the ones in the past. Most markets in India remained closed and the overall sentiment was muted. 20% of our showrooms that were operational, functioned under strict guidelines with reduced working hours. As expected, traction in these showrooms was minimal. It is not appropriate to compare this year with any of the pre-covid years.
In the Middle East, all our showrooms were operational. We have witnessed a growth both in terms of footfalls as well as revenue when compared to Akshyathrithiya 2019 levels.
Our digital Gold Ownership Certificate launched last year during the lockdown continues to see traction similar to that of the past year (2020).