Rain, hail, and shine, the weather in India can be aggressive & unforgiving. Dust storms and heavy rains can take their toll on buildings and houses. The damp walls left in the wake of such storms can develop algae and fungus build-up and harsh sunshine can cause cracks.
In association with Times OOH & MOMS Outdoor, Asian Paints Apex Ultima Protek took over the arrival hall at Devi Ahilya Bai Holkar International Airport, Indore, to address these very issues. With their slogan, "Baarish, Dhoop, Dhool Ko Aane Do" (Let there be Rain, Sun, and Dust!) they are highlighting the superior protection that the paint offers to the exteriors of homes and buildings.
All the baggage belts at the arrival hall carried the messaging on multi-poster scrolling units and baggage belt wraps. Also, life-size cut-outs of their brand ambassador, Ranbir Kapoor (albeit in an aged avatar!) were placed on the belt. To truly drive home the point, Asian Paints also placed wrapped/laminated suitcases on the baggage carousel among the passengers' luggage to highlight the protection offered by Apex Ultima Protek.
Rajat Mittal, Business Head, OOH+ & AAI Airports - Times OOH, said, "Creativity and innovation are part of our DNA at Times OOH. We are delighted to work with Asian Paints and Devi Ahilya Bai Holkar International Airport, Indore, for this one-of-a-kind campaign that creates engagement and impact with all arriving passengers at the airport!".
Shares of ASIAN PAINTS LTD. was last trading in BSE at Rs.2556.95 as compared to the previous close of Rs. 2518.2. The total number of shares traded during the day was 61665 in over 4444 trades.
The stock hit an intraday high of Rs. 2574 and intraday low of 2532.5. The net turnover during the day was Rs. 157736563.