Mutual Funds Commodities Research Tax Planning IPO Our Team Contact Us  
Industry News

| More

To cash in on retail rush, brokerages shower freebies on investors

Posted On: 2021-03-04 08:06:28 (Time Zone: Arizona, USA)

The sops on offer include free health insurance cover, Amazon Vouchers and many more.

Taking a leaf out of the playbook of FinTech platforms, brokerages houses are reaching out to investors with sops and freebies with an eye to onboard more customers as the never ever seen rush of new investors are upending the stock broking business. On offer are schemes like refer and earn, a strategy that is eponymous to the burgeoning FinTech platforms, free healthcare insurance, an innovation amid the Covid-19 pandemic and free Amazon vouchers and many more. Some are even offering special tutorials for aspiring investors who want to join the milling retail crowd and zero broking charges for intra-day trade to lure the swelling day trading crowd.

"There is no surprise in the response of brokerages to the never ever seen rush of new investors to join the stock market frenzy since the competition in the space is really biting. Since they could not take a leaf out of the FMCG playbook by dangling the `buy one, get on' carrot, or reduce the sticker price (broking fees) they have to offer something different but appealing to new market participants, especially the `Gen Z' crowd who want something more from any money moves they make", said a senior faculty of a leading business school in Hyderabad, who does not desired to be named.

LKP Securities Limited, a Mumbai-based brokerage house is offering a slew of sops to investors who want to participate in the stock market through its trading terminals. Besides offering free online demat and trading account opening & *No AMC the brokerage house also offers a free hospital cash cover policy worth Rs 10,000. Clients get to earn a flat 20% brokerage for lifetime on every referral trade under its refer and earn scheme and with the successful assertion of its subsidiary Alpha Commodity Private Limited with its Securities business, now clients can active the commodity trading segment for free with this one Free Demat & Trading account access.

Reliance Securities has also thrown its hat into the ring with freebees such as structured products for new investors and Amazon voucher worth Rs 500 for every friend referred by customers. Another leading broking house Kotak Securities has dished out a trade free plan for its members which allow them to trade intraday on its terminals at zero brokerage fees. The Shripal Morakhia founded online stock trading platform, Sharekhan, is also offering a mix of incentives to investors to join its web-based platform including free access to Sharekhan Classroom, free online demat and trading account opening in 15 minutes, refer and earn with SharekhanEarn at a flat rate of 15% of every referred friend's brokerage for 1 year.

Source: Equity Bulls

Click here to send ur comments or to

Other Headlines:

Pune attracted institutional investments of ~INR 9,600 crore during 2015-20; 77% accounted for offshore investors: JLL

NCML Announces Corporate Name Change to National Commodities Management Services Limited

Bharti AXA Life Insurance appoints Rahul Bhuskute as Chief Investment Officer

SVC Bank clocks record Profit of INR 150.21 Crore in FY 2020-21

64% of outdated Grade A office space in India presents an estimated INR 5,500 crores of untapped investment value: JLL

Compact office demand increasing in post-COVID scenario

Indian data center sector to require $3.7 billion of investment by 2023 to meet demand: JLL

Aluminium Industry reiterates urgency for 5% RoDTEP rate for economic sustainability

Cold chain logistics expected to grow by over 20% CAGR by 2025: JLL

Emerging trends in the consumer durables industry in the 'new normal' - Parag Kulkarni, MD, A. O. Smith India

Five Years of RERA have been transformational for the Realty Industry

Fino Payments Bank goes live with enhanced deposit limit of ₹2 lakh

Ageas Federal Life Insurance launches Saral Pension

Manipal Hosptials completes the acquisition of 100% stake in Columbia Asia Hospitals in India

Leading EV manufacturer Komaki Creates New Battery Technology that boasts of a blistering 220+ km range

Government of Odisha approves 9 new industrial projects worth INR 2570.54 Crore at the 100th SLSWCA meet

SIAM hosts 12th Lecture Series on Hybrid and Electric Vehicles in India: Development, Testing & Homologation

Top 5 Startups Fueling Innovative Financial Inclusion Solutions in India

Tech Trends that will Rule the Gaming Industry in 2021

LIC's Branding Rights of Andheri Metro Station, campaign executed by Times OOH

Bharat Biotech to expand COVAXIN® capacity to support vaccination campaigns in India and Worldwide

Lowering age to 18 yrs for vaccination, decisive step to restore confidence, says ASSOCHAM

Home Credit Partners with SEWA Bharat to restore livelihoods of nano entrepreneurs

Ascendas India Trust secures maiden S$100 million sustainability-linked loan from UOB

Noida International Airport begins the pre-qualification process for airport development and construction tender

Fractional ownership providing boost to Commercial Real Estate

Bharti AXA Life Insurance establishes bancassurance partnership with Fincare Small Finance Bank

NCR witness 111% jump in new launches

Pitstop raises USD 3.5 million in pre-series B funding led by Ventureast

CPAI urges Maharashtra govt to classify stock broking under essential services amid new COVID-19 curbs

BYJU'S to acquire Aakash Educational Services Limited through a strategic merger

Shriram Life Insurance introduces settlement of claims within 12 hours

Ascendas India Trust to invest in a forward purchase acquisition of 1.65 million square feet of an IT Park at Hebbal, Bangalore

JICA signs loan agreement for JPY 10 billion with TCCL for Climate Change Management Project in India

Arcil appoints Mr. Pallav Mohapatra as Chief Executive Officer & Managing Director

Home Credit strengthens its Insurance Portfolio

Yamuna International Airport's proposed term loans rated at 'Provisional IND A-'/Stable by India Ratings

MoU Signing for the Integrated Steel Complex by ArcelorMittal Nippon Steel India at Kendrapara held

SVC Bank bags 'Best Co-op Bank in India 2020' Award at World Leadership Awards

SIDBI and NSE joins hands for co-operation in various MSME related initiatives

Honda posts robust 31% growth with 4 lac+ domestic sales in Feb'21

Hyundai Motor India registers cumulative sales of 61,800 Units in Feb'21

SIDBI joins hands with Government of Andhra Pradesh for the Development of MSME ecosystem in the State

Bauxite Average Sale Price (ASP) needs correction for Indian Aluminium to be competitive

Fino Payments Bank is now a scheduled bank

UST Acquires ServiceNow Business from abhra, Inc.

First batch of Sputnik V vaccine delivered to Mexico

Fino Payments Bank to on board 10000 women from SHGs as banking agents in Uttar Pradesh

Liberty General Insurance Rolls Out AI-based Automated Car Inspections

Ageas Federal Life Insurance launches its Life Advantage Plus Plan

Website Created & Maintained by : Chennai Scripts
West Mambalam, Chennai - 600 033,
Tamil Nadu, India

disclaimer copyright © 2005 - 2020