Datamatics, a global IT, Consulting, BPM and Data Management Company, in association with the Market Research Society of India (MRSI) announced the 7th Dr. Lalit Kanodia Laureate Award for Technology Excellence in Market Research 2020 on 21st January 2021, in a virtual ceremony. In a highly competitive and contested category, the award was bagged by VTION (Vidhi Techinnovation Opportunities Network Pvt. Ltd). This brings VTION in the august company of previous Dr. Lalit Kanodia Laureate Award winners like Nielsen, Hindustan Unilever, BARC, CrownIt and Ma Foi Analytics.
This award was instituted in 2013 to motivate market researchers to not only integrate technology led leverage in generating better insights, but also share this best practice with the other consumer insight practitioners. It is an accepted fact today that no consumer research can exist without any technology. Hence, this particular award is amongst the most coveted at MRSI Golden Key Awards.
VTION has built a highly optimized technology stack for measurement of consumer behavior on smart devices in real time with minimal battery, data and memory consumption. This enables endcustomer dashboards with state of art visualizations fueled by high velocity data exploration tools and Machine Learning algorithms.
Manoj Dawane, Founder and CEO of VTION, was ecstatic on the victory, said, "VTION's endeavor is to produce cutting edge technology and related services in the field of consumer research. We are proud to say that we have patented this technology in India with our patent being granted last year by the Indian Patent Office. We stand for 'Make in India for the World' thesis and will always strive to compete globally with the best."
Speaking on the occasion, Sandeep Arora, EVP and Head - Consulting & Advisory Practice @ Datamatics, was highly appreciative of VTION's breakthrough solution, "Dr. Lalit Kanodia Award for Technology Excellence is offered to organizations undertaking pioneering development using technology in the field of consumer research and insights. VTION's innovative technology of passive data collection in the field of media measurement is very unique. Our best wishes to the entire VTION team on being selected as the winner!"
Shares of DATAMATICS GLOBAL SERVICES LTD. was last trading in BSE at Rs.111.5 as compared to the previous close of Rs. 113.25. The total number of shares traded during the day was 23580 in over 601 trades.
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