Mutual Funds Commodities Research Tax Planning IPO Our Team Contact Us  
Mutual Funds

| More

More than 96% Consumers not Aware of Direct Plans of Mutual Funds, says Survey

Posted On: 2018-08-22 22:39:16 (Time Zone: IST), India's largest marketplace for lending and investment products, said today that 96% of its consumers were not aware of the existence of direct plans of mutual funds, a survey conducted by it had revealed. Compared to regular plans, direct plans of mutual funds offer higher returns, since it does not involve any commission or distribution fees. The survey, which had over 25,000 respondents, was conducted for all non-mutual fund consumers of last month.

Yashish Dahiya, Co-founder & CEO, PolicyBazaar Group, "While everyone in the industry is aware that direct plans offer better returns than regular plans, there's hardly been any consumer awareness initiative around it. As a consumer brand, we believe in offering what's best for our customers, whether it's free credit score or direct plans of mutual funds. The challenge is to make consumers aware of the distinct advantage direct plans have in the form of higher returns," said Yashish Dahiya, Co-founder & CEO, PolicyBazaar Group, the parent company of, and said that the difference in returns between direct plans of mutual funds and regular plans will amount to a whopping Rs. 68 lakh, for a SIP of Rs. 10,000 for 25 years, at an annualized return of 15%. (Corpus created through direct plans will be Rs. 3.97 crore Vs Rs 3.29 crore via regular plans)

Naveen Kukreja, CEO & Co-founder,, "So, while a commission of 1%-2% in regular plans may seem insignificant initially, returns from direct plans can easily be 18%-20% higher in the long run," added Yashish Dahiya., since the launch of direct plans of mutual funds on its platform, has run continuous consumer awareness campaigns around it. This has also led to a wave of consumers coming to the platform to invest in direct plans, predominantly from Tier 2 & Tier 3 cities.

"67% of the mutual fund investors on Paisabazaar come from outside Top 30 cities, with a median age of the total investor base at only 29 years. 47% of them are first-time investors. This conveys a simple message - Today, consumers, from across age bands and geographies, are getting more and more confident in buying financial products on their own," said Naveen Kukreja, CEO & Co-founder,

Click here to send ur comments or to

Other Headlines:

Edelweiss AMC launches Edelweiss NIFTY PSU Bond Plus SDL Index Fund - 2027

'Mangoes as a Metaphor' in L&T Mutual Fund's 'Investing Ke Aam Tarikey' campaign

Samco Mutual Fund introduces 'Stress Tested Investing', to launch truly Active Funds with high active share

UTI Flexi Cap Fund declares Income Distribution Cum Capital Withdrawal

First International Fund by IDFC Mutual Fund - NFO opens on 29 July, 2021

TRUST Asset Management announces the launch of TRUSTMF Short Term Fund

Edelweiss AMC converting its IPO-focused Maiden Opportunities Fund into an open-ended Fund

L&T Mutual Fund launches 'Late Lateef 2021'

Edelweiss Mutual Fund Launches Edelweiss NIFTY PSU Bond Plus SDL Index Fund - 2026 NFO on March 10, 2021

L&T Mutual Fund launches L&T FMP Series XX - Plan A

Axis Mutual Fund launches 'Axis Banking ETF'

Franklin Templeton provides an update on winding up of 6 Fixed Income Schemes

Principal Asset Management launches Principal Large Cap Fund

Principal Asset Management launches Investor Education Campaign, #ItihasGawahHai

Union Asset Management Company (Union AMC) Announces Launch of Union Medium Duration Fund

PPFAS Mutual Fund Plans to Open Seven Branches this Year

Mahindra Mutual Fund Launches 'Mahindra Top 250 Nivesh Yojana,' an equity scheme focused on large & mid cap companies

Aditya Birla Sun Life Mutual Fund launches Aditya Birla Sun Life Banking ETF

UTI Mastershare Unit Scheme - 3 decades of history in Wealth Creation

SAMCO's RankMF launches SmartSIP

Edelweiss Asset Management launches - Retirement Plan

Leading the way, ETMONEY pioneers Instant SIP set up through its platform for millions of Indian investors

ITI Asset Management Company launches ITI Multi Cap Fund

ICICI Prudential Bharat Consumption Fund NFO open for subscription

BNP Paribas launches Dynamic Equity Fund

Kotak Mahindra and L&T win big at CNBC-TV18's Mutual Fund Awards 2018

Shriram Asset Management Company Ltd to launch 'Shriram Multicap Fund'

CLEARFUNDS makes investing in Direct Mutual Funds 'FREE'

HDFC TaxSaver Fund declares dividend of Rs. 7

HDFC Long Term Advantage Fund declares dividend of Rs. 4

BOI AXA MIDCAP TAX FUND - Series 1 NFO Closes on 9 February, 2018

Ashburton Investments to merge India Equity Opportunities Fund with IIFL AMC's fund

Bharat 22 is a good investment option for individual investors: Angel Broking

Indiabulls Mutual Fund Launches Tax Savings Fund

Angel Broking's ARQ Mutual Fund recommendations outperforms Index

Ambit Alpha Fund crosses INR 1,000 crore in AUM

DSP BlackRock launches DSP BlackRock Equity Savings Fund, NFO opens on March 8, 2016

Birla Sun Life Mutual Fund introduces 100% paperless, Aadhaar-based eKYC

Axis MF launches Axis Children's Gift Fund, an open-ended balanced scheme

Motilal Oswal MOSt Shares Gold Exchange Traded Fund Fixes Record Date for Winding up of the Scheme

Kotak Tax Saver Fund announces Dividend of Rs. 0.10

Kotak Bond Short Term Plan announces Dividend

ICICI Prudential Mutual Fund launches an open ended equity fund

BSE StAR MF crosses turnover of Rs. 282 crore

Goldman Sachs Nifty Exchange Traded Scheme (NIFTY BEES) Board approves Dividend of Rs. 7

Goldman Sachs Banking Index Exchange Traded Scheme (BANK BEES) Board approves Dividend of Rs. 11

Goldman Sachs S&P CNX Nifty Shariah Index Exchange Traded Scheme (SHARIA BEES) Board approves Dividend of Rs. 2

Goldman Sachs Nifty Junior Exchange Traded Scheme (JUNIOR BEES) Board approves Dividend of Rs. 1

SHARIA BEES Board Meeting on Feb 24, 2014 to consider Dividend

BANK BEES to announce dividend on Feb 24, 2014

Website Created & Maintained by : Chennai Scripts
West Mambalam, Chennai - 600 033,
Tamil Nadu, India

disclaimer copyright © 2005 - 2020