The ELSS schemes outperform the diversified equity schemes due to the lock in period of 3 years. The lock in period helps the fund manager to look for stocks which would perform well over the longterm. ELSS through SIP is a best option as you would be investing amount every month and save TAX too.
Investment limit under ELSS schemes have been increased upto Rs.1 Lac
Income Tax Savings upto Rs.30000 under section 80C (considering the income tax slab of 30%)
Dividends are Tax Free
Timing the stock markest is difficult. Invest through SIP !!