Announces a strategic tie up with the celebrity event designer
31st July' 2008, New Delhi: - Opulence…Grandeur… Spectacular will be the new buzz in the event designing as Ferns 'N' Petals today introduced Preston Bailey – the world renowned celebrity event designer to the Indian connoisseurs. The pioneers in retailing designer floral arrangements in India announced their strategic tie up with the world's best event and floral designer Preston Bailey. This alliance will see a merging of Indian essence with international creativity culminating into the masterpieces of beauty and ethnicity. The conventional flower decoration of the Indian weddings and events will be replaced by designer aesthetic décor.
Be it a wedding, anniversary, birthday celebration, business affair or any other gala event…more than the details, locations and food it is the overall ambience that transforms into unique and uplifting feeling that is remembered. The event décor is an environment that for some short period of time envelopes and nurtures your guests feed them and entertain them. Preston Bailey – the International floral couturier can make simple lilies turn into a candle light or for that matter red roses into a galaxy of vibrant stars, hanging globes or sunflowers into colossal pineapples or even create man-sized candelabras and life-sized elephants. Usually packed tightly together, with nary a leaf in sight, they create the mass and forms that define his designs.
Such breathtaking theatrical sets are unheard of in our country as the methods, techniques and vision required to design these were hitherto unavailable. Bailey is the master of theatrics who professes 'I love to transform spaces'. He has created lavish and memorable parties for a who's who list of celebrity Uma Thurman, Oprah Winfrey, Donald Trump, Catherine Zeta-Jones, Bill Cosby, Laurence Fishburne etc. Through an exclusive tie up with Ferns 'N' Petals, the premiere one-stop-shop for all flower requirements, Preston Bailey's elegant & dramatic style will now be available for Indian aesthete at Rs. 2 – 4 crores per event. As part of the tie up Preston Bailey will also share his designs, technique and new methods with Ferns 'N' Petals design team. Over the years Ferns 'N' Petals have redefined the concept of flower retailing in India by creating state–of-the-art designs and making even rare flowers readily available to the Indian consumers.
Preston Bailey sees this tie up as a wonderful opportunity to be introduced to the Indian people and the vibrant Indian culture. He further added "I am so excited to work with Ferns N Petals, it is such a well established company and all I hear is wonderful things about them. I looking forward to making the trip to India to work with them one on one"
Adding to this Mr. Vikaas Gutgutia, Managing Director, Ferns 'N' Petals have always aimed at offering the best and the unique to its patrons and with a tie up with Mr. Bailey we have succeeded in re-emphasizing the same. It is an honour for the entire F'N'P to have Mr. Bailey, the genius in the industry to be a part of the team."