Shemaroo Entertainment Limited, (the "Company" or "Shemaroo") is entering the capital market with an initial public offering of equity shares of face value of Rs. 10 each for cash, aggregating upto Rs. 12,000 lakhs. The equity shares are being offered in the price band of Rs. 155 to Rs. 170 per equity share of face value of Rs. 10 each. The floor price is 15.5 times the face value and the cap price is 17.0 times of the face value. Bids can be made for a minimum of 85 equity shares and in multiples of 85 equity shares thereafter.
The 100% Book Built Issue will open on Tuesday, 16th September, 2014 and close on Thursday, 18th September, 2014.
A discount of 10% to the issue price is being offered to the retail individual bidders.
The promoters of the Company are Mr. Raman Maroo and Mr. Atul Maru.
Founded in 1962, Shemaroo is today an established integrated media content house in India with activities across content acquisition, value addition to content and content distribution. Together with film based copyrights and other entertainment rights, the brand "Shemaroo" is synonymous with quality entertainment.
Over the years, the Company has successfully adapted to changing content consumption patterns by expanding into content aggregation and distribution for broadcasting on television platforms. It is continuing its expansion into New Media platforms.
Shemaroo's Content Library consists of more than 2,900 titles spanning new Hindi films like Queen, Bhaag Milkha Bhaag, Dedh Ishqiya, The Dirty Picture, Kahaani, OMG: Oh My God!, Black, Ishqiya, Ajab Prem Ki Ghazab Kahani, Omkara, Dil Toh Baccha Hai, Bheja Fry 2, amongst others. Hindi films classics like Zanjeer, Beta, Dil, Disco Dancer, Mughal-e-Azam, Amar Akbar Anthony, Namak Halaal, Kaalia, Madhumati etc., titles in various other regional languages like Marathi, Gujarati, Punjabi, Bengali among others as well as non-film content.
Shemaroo is one of the largest independent content aggregators in Bollywood. Currently, the Company distributes content over which it has either complete ownership rights or limited ownership rights. The Company distributes its content through various mediums such as (i) television such as satellite, terrestrial and cable television; (ii)New Media platforms consisting of mobile, internet, direct to home ("DTH") and other applications; (iii) home entertainment; and (iv) other media.
Shemaroo's recent initiatives include tying up as an official channel partner for Google Inc.'s You Tube where it is managing 32channels. It is also moving beyond providing just content, to providing content management solutions to partners including Reliance Communications Re 1 WAP store and Airtel digital television in connection with an interactive devotional service, namely "iDarshan".
Shemaroo's key strengths include an established brand name; vast, diverse and growing Content Library; diversified distribution platforms; de-risked business model; experienced directors and management team; and strong relationships in the industry.
Shemaroo's overall strategy is structured around its Content Library and its successful exploitation to ensure that it can be monetized through diversified platforms on a worldwide basis and designed to address predictability, scalability and sustainability, ultimately resulting in profitability.
The objects of the issue are to fund, working capital requirements and expenditure for general corporate purposes. The equity shares of the Company are proposed to be listed on the National Stock Exchange of India Limited and BSE Limited.
Yes Bank Limited and ICICI Securities Limited are the Book Running Lead Managers to the Issue.